At the launch of his Good Business Journey for Woolworths in April this year, CEO Simon Susman (left) said he was committed to animal welfare improvements.

He said that Woolworths’ five-year plan - Changing the Way we do Business  - included:
 > Increasing organic and free range food sales fourfold to over R1bn per annum
 > supporting predator-friendly lamb (Woolworths is working to develop guidelines for farmers to help them integrate predator management with livestock production).
 > not selling any endangered species (this refers mainly to fish)
 > encouraging the right farming practices (Woolworths stocks only free-range eggs).
 > Continue to encourage customers to support free range farming with free range chicken, beef and lamb.

Woolworths puts grass back into beef

Woolworths launched Free Range Beef in April this year, becoming the first South African retailer to offer consumers beef guaranteed to be free of growth hormones.